Brand

Reimagining brands to speak to future markets and opportunities.

  • Brand Strategy
  • Brand Design
  • Brand Integration

We deliver brand strategy solutions that express all the components of the brand in clear, concise and communicable terms. Design solutions, co-created with partner agencies, capture the unique personality of each brand. Brand integration recognizes that the most valuable brands are built from the inside out. Internal activation solutions ensure that employees live the brand at their points of contact with the world.


HOW WE WORK

Every branding engagement, no matter how specialized, follows a similar sequence – assessment, beginning with deep consumer insight, followed by development and refinement.  The length and complexity of each step varies, depending on factors like research and internal alignment requirements.

We use best-practice strategic tools and templates that take the guesswork out of every workflow.  While our clients expect original solutions, they want to rely on proven processes.  It all starts with your goals and parameters.  Let us know what you’re thinking.

LIFE TECHNOLOGIES

Creating a leading brand in the world’s fasting growing industry.

HORNBLOWER

Building a unified platform for a newly merged cruise line to set sail.

NYC HOUSING AUTHORITY

Giving New York City’s largest residential community a brand to be proud of.

ZURICH FINANCIAL

Enabling a leading global brand to speak with one voice.

Other offerings

INNOVATION

Solving for pain points before people know how to articulate them.

SPRINTS

Using workshops to accelerate ideation and surface new business models.