Innovation

Solving for pain points before people know how to articulate them.

• Insight Research
• Concept Development
• Experience Design

Innovation grows out of the pain points of human experience.  We provide research into the deeply held needs and behaviors of people.  Early-stage concepts turn insights into ideas – tangible enough to inspire stake holders, and to refine and validate.  For immersive retail experiences, we originate new features and benefits with the potential to transform the business and its category.

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HOW WE WORK

We manage innovation engagements through a proprietary process informed by agile principles like design thinking and co-creation, but not limited to them.  Every process is rooted in consumer or user empathy.  We often recommend “predictive research” through a bespoke online community of early adopters.

We structure every innovation process to complement the client’s own development sequence.  This promotes take-up of new methodologies and alignment around outputs.  Begin by telling us what you want to achieve and the assets you want to leverage.