It’s better on the water

 

SITUATION

Entertainment Cruises and Hornblower merged to form the largest dinner cruise line in North America.

MANDATE FOR CHANGE

Build a platform for a smooth and speedy migration to a single brand, with a unified brand experience, across 12 diverse US markets.

  • Insight research
  • Brand positioning
  • Brand identity system
  • Brand architecture
  • Brand migration plan
  • Advertising concept

OUTCOMES

We completed our work before the Covid-19 shutdown interrupted marketing efforts for Spring 2020. We look forward to Hornblower’s amazing comeback.

Agency: caseagency.com

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NYC HOUSING AUTHORITY

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ZURICH FINANCIAL

Enabling a leading global brand to speak with one voice.

Other offerings

INNOVATION

Solving for pain points before people know how to articulate them.

SPRINTS

Using workshops to accelerate ideation and surface new business models.