It’s better on the water
SITUATION
Entertainment Cruises and Hornblower merged to form the largest dinner cruise line in North America.
MANDATE FOR CHANGE
Build a platform for a smooth and speedy migration to a single brand, with a unified brand experience, across 12 diverse US markets.
- Insight research
- Brand positioning
- Brand identity system
- Brand architecture
- Brand migration plan
- Advertising concept
OUTCOMES
We completed our work before the Covid-19 shutdown interrupted marketing efforts for Spring 2020. We look forward to Hornblower’s amazing comeback.
Agency: caseagency.com