It’s the most challenging aspect of maintaining competitive advantage.  Both daunting and exhilarating, change drives every established brand to anticipate, innovate and lead.

For more than 20 years, John Bowen has helped executive leaders with a mandate for change bring their vision to life.

Bowen is a consultancy built on John’s methods and experience and empowered by affiliate relationships with boutique agencies and specialized resources. A nimble organization, it moves with speed, agility and purpose.

Are you ready for change?



Reimagining brands to speak to future markets and opportunities.

  • Brand Strategy
  • Brand Design
  • Brand Integration


Solving for pain points before people know how to articulate them.

  • Insight Research
  • Concept Development
  • Experience Design


Using workshops to accelerate ideation and surface new business models.

  • Customer Journey Workshops
  • Ideation Workshops
  • Brand Workshops

John Robert Bowen

John is a brand transformation consultant and, at heart, a creative problem solver. For more than 20 years, he has helped executive leaders of established organizations build platforms for change.

John began his career in advertising where he focused on integrated marketing, including early digital solutions. He began consulting in the 1990s and contributed to the development of emerging strategic processes like customer journey mapping and co-creation techniques that are mainstays today.

He has led diverse teams for global communications firms serving Fortune 500 clients. Today, John works more independently, leveraging relationships with several boutique agencies, which provides the agility his clients demand.

John resides in Manhattan’s Upper East Side and in Chapel Hill, NC.