Because change happenz

 

SITUATION

Operating in 100+ global markets, all with local campaigns, Zurich Financial needed to speak with one voice.

MANDATE FOR CHANGE

Involve global leaders in the strategic development process and build the brand from inside-out, with the most comprehensive brand education program the company had seen.

  • Insight development
  • Global workshop facilitation
  • Leadership training
  • Brand gallery
  • Elearning

OUTCOMES

#1

largest insurance company in the world (2000)

32,000+

associates – more than half of Zurich’s total employee population – completed elearning within 8 weeks of launch

75+

Zurich countries adopted “Because Change Happenz” messaging, after initial CH and US pilot

15

consecutive quarters of profitable growth

Agency: Publicis BOS Group

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Other offerings

INNOVATION

Solving for pain points before people know how to articulate them.

SPRINTS

Using workshops to accelerate ideation and surface new business models.