Convincing skeptics

 

SITUATION

In 1999, facing the emergence of online competition, Saks’ stock price sagged due to slow multi-channel integration.

MANDATE FOR CHANGE

Reinvent the ecommerce site as a cost-effective way to respond to market changes and to capture new, younger audiences.

  • Brand immersion
  • Customer journey workshop
  • Ideation workshop
  • Innovations: 360° view, personal shopper, XCU

OUTCOMES

+64%

increase in time on site

+25%

increase in repeat visitors

2x

average transaction size

30%

total site visitors new to Saks

Agency: USWeb/CKS

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Other offerings

BRAND

Reimagining brands to speak to future markets and opportunities.

INNOVATION

Solving for pain points before people know how to articulate them.